Seminar at Nainital

Seminar by GIZ, Nainital


A seminar on ‘Preparing the participation of Uttarakhand at the ITB Berlin 2011’ was organized by GIZ and Uttarakhand Shashan on ‘20 Jan 2011’ at Administrative Training Institute (A.T.I), Nainital from 10 am to 5 pm. 30 participants availed this opportunity and most of them being from the Hospitality Industry. The District Magistrate, Mr. Shailesh Bangoli, the Managing Director, Kumaun Mangal Vikas Nigam, Mr. Y.Yadav and Mr. Subrato, Head, GIZ, India were present.

This seminar was felicitated by Mr. Alfons Eiligmann a Consultant with GIZ, Germany. Mr. Alfons explained the importance of pre – preparation for any International/National Trade Fair. As pre – preparation is the key to a successful trade fair, the rest is pure luck. He also explained the key factors to any successful event with examples from the past.

The seminar was structured in a way that helped participants to walk through issues, starting from How to make best use of the ITB trade fair, along with things that need to be addressed, the intended or assumed impact of trade fairs, and finally the actual implementation of Uttarakhand as a product both for the Trade Fair as well as personal growth, development and marketing of our products by making them ‘unique’ from other products available in the market.

In the seminar Mr. Alfons Eiligmann gave a fair knowledge of different Trade fairs by highlighting the Points given below:

  • General marketing aspects
  • How to Participating in Trade Fairs and aims
  • Catalogue and information system
  • Accommodation
  • Brochure
  • Furnishings
  • Lighting and Graphic design
  • Information media
  • Photographs and slides
  • Hospitality
  • Attracting visitors
  • Advertising
  • Follow-up
  • Action on follow-up

The workshop was quite interesting as well as interactive, covering an understanding of a lot of things to make an event successful. The feedback of the participants confirmed that the seminar was much appreciated. There is a pressing need for more practical approaches and for opportunities to discuss these kind of issues.

There is going to be a follow up by the core team members and further details will be summarized in a few days. All in all an informative and interactive workshop that one can go to.

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